”;
What are you looking for in a dentist? Do you want skill, quality work
man ship and a comforting bed side manner? Are you willing to settle for
less than what you need and deserve because looking for those traits in
a potential dentist requires too much effort and work to find? If you
answered yes to that last part you probably found your current dentist
by chance. You probably cold called from the long list of dentists in
the phone book and stopped somewhere in the A section without doing any
research or asking any questions. And youre probably not overly
thrilled by your dentist of choice but figure you cant do any better.
And youre probably right. You wont do any better if you resort to
finding your next dentist by using the same technique as you used to
find your last one and your current one.
So you need a better way to find dentists. Cold calling is time
consuming and really not effective. After all what do you ask a dentist
on the phone to narrow your selection pool down from thousands to one?
Take the cue from how people date and follow that as your lead. No, that
doesnt mean date your potential new dentists, but it does mean use the
internet in your search.
Just as there are local dating sites to help you find a mate, there are
local consumer based web sites that can help you find a local dentist
that can live up to your highest expectations and then some. Consumer
based web sites work because they are run by consumers, not companies
that get paid to push a particular dentist or two. Consumer web sites
offer up written reviews and ratings of the local dentist in your town
by real time patients, both past and present so what you read is real.
More importantly the reviews use their real names so there are no
anonymous reviews that lack credibility. This adds a real layer of trust
where you need to have it and you know the reviews arent just paid
blurbs by fictional patients.
Once you pick out a few dentists that meet your criteria you can do that
cold calling to verify things like hours, location and types of
insurance they take and then you can schedule an appointment for a meet
and greet or a check up and make sure youre a match.
After you try this method to find your next dentists youre going to wonder why you ever tried to find a dentist any other way.
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